The newspapers are filled with articles emphasizing the need for reduced C02 emissions and the importance of the 2 degree global target. The same newspapers are filled with business executives painting gloomy pictures of the future for their respective industries – if politicians do what they should do.
N2 Applied represent next generation technologies – post fossil. We would thrive if politicians made businesses and consumers pay for CO2 emissions. But we do not have the revenue (yet) – and hence not the money or the resources for lobbying our case. So we adapt. And wait.
The major obstacle for new technologies to succeed in a market are established players and existing technologies. No less so now. Even with climate change consequences in the form of extreme weather tangible for everyone to see and judge.
If you want to change something you have to change something.