A growing world population implies a growing demand for agricultural products. Sustainable, non-polluting production of food is a global macro trend.

Increased focus on greenhouse gas emissions will likely result in emission caps and a price on emissions also from the agricultural sector. Local fertilizer production improves the carbon footprint of the farm and its entire supply chain.

Ammonia emissions from agriculture are receiving increasing attention from regulators and policymakers. Reducing ammonia emissions ensures business continuity in regions where increasingly strict regulations are implemented.

Circular business models are recognized as more resource efficient and environmentally sustainable than traditional, linear models.